Nike NYC

Beyond The Court


Experiential Marketing
Consumer Journey
Event Programming
Beyond the Court was created as accessible space for New Yorkers to celebrate movement, fashion and sport during the weekend overlap of New York Fashion Week and the US Open.

We programmed the event with creator-led, interactive upcycling workshops, courtside sessions where athletes and artists led discussions around relevant topics, open-court tennis play, and a fully-functional ‘Sounds of the Game’ music experience. 

Oh and Serena Williams showed up to partake. No big deal.

2022, w/ Recess Studios



This is What Happens When the US Open & NYFW Intersect.

Mack Bateman

Creative/Strategy + Brand Marketing

Based on the Internet with roots in NYC & Charleston.

Get In Touch


 mackbateman5@gmail.com
 mackbateman5
 linkedin.com/in/mackbateman