Publicis Sapient “Be the One”

I had the opportunity to work on the newly rebranded Publicis Sapient’s first recruitment campaign, targeting North America’s best and brightest young technologists. The problem was, PS wasn’t on their radar.

We created a campaign that introduced Publicis Sapient to candidates across the USA, shared work they’d eventually shape, and conveyed that a first job here would be more than just a “first job.” It’d be a chance to be the one.

CW: Mack Bateman
AD: Mercy Tabares Serrano

Agency: Publicis Sapient

We built an interactive tote bag printing press for the world’s largest gathering of female technologists and threw a mixer with John Maeda, Publicis Sapient CXO.

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