For most of my time at Publicis Sapient, I helped craft the voice of its Early Careers recruitment program.

We showed a world of young engineers and computer science grads who we are and how they’d be contributing to real projects for the world’s biggest brands that would go on to affect peoples’ lives.

Real experience and actual impact; not bad for a “first job.”
Publicis Sapient, North America
“Be the One”
STRATEGY | SOCIAL | ACTIVATION | WEB | EVENT

ART DIRECTION, Mercy Tabares




Highlights of the campaign on social.

IG stories.

IG posts with videos of the work we create and the impact it makes.




In the flesh, on college campuses across the USA (+1 in Canada).







Web Application to teach candidates about the work and its impact.








Our presence at the 2019 Grace Hopper Celebration, the world’s largest gathering of women technologists.


We dimensionalized our activation with a ‘tote bag’ prinitng press.



We planned and organized an interactive mixer with John Maeda, Publicis Sapient CXO.
I had the opportunity to concept with and interview him. T’was super cool. 












 mack@mackbateman.com | ︎ ︎ 
Mark