Nike

Galaxy Trading Post

Experiential Marketing
Content Strategy
Consumer Journey

In 2012, a Queens man posted a Craigslist ad offering to trade his Chevy Cavalier—full tank of gas included—for a pair of Nike Air Foamposite One “Galaxy” sneakers. That out-of-this-world move got us thinking: What would you be willing to trade for a pair of Galaxy Foamposites?

We teamed up with TAKOUT in the Bronx, NY, to create a one-day trading post where consumers could swap (almost) anything for a pair of Foams.

Guerilla flyers, strategically plastered across the city, ignited buzz that quickly spread, gaining organic traction from word-of-mouth to streetwear media outlets. The hype was real; people stood out in the snow, waiting for their turn to trade. Now that’s commitment.

2025, w/ Recess Studios

Welcome to the Trading Post

Results

Metrics

12,000+ Sign ups in 24h
70+ Pairs Traded
11 stories -> 68.7M+ views
27 social posts -> 54.9M+ views

Media

NYC for Free
Boardroom
Complex
MSN
GQ
Sneaker News

Mack Bateman

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Mack Bateman

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