You’ve reached the portfolio of Mack Bateman ︎

Based in Brooklyn.


︎ BIO

︎ /in/mackbateman

Duchene Design


What I did: Positioning, Voice & Tone, Copywriting

Marie Duchene is an international Art Director who recently established her own branding studio. It needed to capture her outspoken energy while allowing her refined, minimalist aesthetic to shine — both at the same time.

I helped position her studio, write tone/voice/copy guidelines (link to full deck), and brought it all together on

The initial challenge was finding a common space between Marie’s loud, proud personality and her timeliness, premium design style... wait a minute...  

With positioning ironed out, it felt like a natural progression to explore brand themes and tone / voice pillars.

After that came the granular: understanding how the voice flexes, plus do’s & don’ts.