What I did: Positioning, Voice & Tone, Copywriting
Marie Duchene is an international Art Director who recently established her own branding studio. It needed to capture her outspoken energy while allowing her refined, minimalist aesthetic to shine — both at the same time.
I helped position her studio, write tone/voice/copy guidelines (link to full deck), and brought it all together on duchenedesign.com.
The initial challenge was finding a common space between Marie’s loud, proud personality and her timeliness, premium design style... wait a minute...
With positioning ironed out, it felt like a natural progression to explore brand themes and tone / voice pillars.
After that came the granular: understanding how the voice flexes, plus do’s & don’ts.