Brooklyn-based copywriter / doer who loves creative but also loves strategy ︎
︎ WORK
︎ BIO
︎ mack@mackbateman.com
︎ /in/mackbateman
BODEYCO
Branding
What I did: Positioning, Copywriting
BODEYCO is an online collective or creators who work to make art accessible to the masses. They just couldn’t find the words to say it. So one day, it’s founder (my friend, Adam) said “Hey Mack, can you help us find the words?”
That’s what we did. ︎
That’s what we did. ︎
First, we needed to establish their purpose in an easy to understand way (first for us, then for everyone else).
Once we cracked it, we delved into more detail.
Then, I helped them launch 2 new services beyond the visual media they already specialized in: Conversations and Records.
BODEYCO will return with social strategy.